Real faces, voice clones and the EU AI Act

AI video multiplies every legal question by 24 frames a second, then adds a recognisable face and a synthetic voice. Video providers take very different lines on real faces, and voice cloning requires the rights to the voice you upload.

Under Article 50 of the EU AI Act, the duty to tell the audience about a deepfake falls on whoever publishes the video, not on the AI company, with a lighter regime for evidently artistic, satirical or fictional work.