What an agency can promise a client

An agency cannot promise a client copyright exclusivity on a raw AI-generated clip, because nobody owns it. It can promise contractual exclusivity: it will not hand the same file to a competitor, though it cannot stop someone else from generating something similar.

Uploading a client's confidential images into a free AI tool may feed them into training: a breach of confidentiality the agency would answer for. Today a professional creator checks the plan, reads the indemnity clauses, secures consent and writes contracts for non-human authorship.